REI Reply Review: All-In-One CRM for Real Estate Investors

REI Reply is an all-in-one real estate investing platform designed to streamline lead generation, marketing, and deal management. It offers a suite of tools, including built-in SMS campaigns, ringless voicemail, AI-powered automation, and customizable landing pages, aiming to replace multiple software subscriptions with a single solution.

In this REI Reply review, we'll delve into its features, pricing, and how it compares to other real estate CRMs. Whether you're a seasoned investor or just starting out, understanding how REI Reply can fit into your business model is crucial. While software like REI Reply can enhance efficiency, mastering the fundamentals of deal sourcing and negotiation remains paramount, a focus of our Ultimate Investor Program.

Use the links below to navigate through the review:

• What Is REI Reply?
• REI Reply Features & Benefits
• REI Reply Pricing
• REI Reply Pros & Cons
  
• How Does It Compare Against Competitors?
• REI Reply FAQ
• Final Thoughts: Is REI Reply Worth It?

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What Is REI Reply?

REI Reply is an all-in-one real estate investing software designed to streamline lead generation, marketing, and deal management for investors. This comprehensive real estate CRM integrates various tools into a single platform, aiming to replace multiple subscriptions and simplify the investment process.

Key features of REI Reply include:

• Multi-Channel Marketing Automation: Engage leads through SMS, email, ringless voicemail, and Facebook Messenger with pre-built, customizable campaigns.
• Lead Management: Organize and track leads using smart lists, drip campaigns, and a visual sales pipeline.
• Website and Funnel Builder: Create unlimited landing pages and websites using a drag-and-drop editor to capture and convert leads.
• Built-In Dialer and Calendar: Make calls directly from the platform and schedule appointments seamlessly.
• Integration Capabilities: Connect with tools like Zapier for enhanced functionality and workflow automation.

REI Reply is particularly beneficial for wholesalers, flippers, and buy-and-hold investors seeking a centralized system to manage their operations efficiently. By consolidating essential tools into one platform, it reduces the need for multiple software solutions, saving time and resources.

While REI Reply offers robust features, it's important to note that success in real estate investing also relies on foundational knowledge and strategy. Our Ultimate Investor Program complements tools like REI Reply by providing the education and systems necessary to source and close deals consistently.

*For in-depth training on real estate investing, Real Estate Skills offers extensive courses to get you ready to make your first investment! Attend our FREE Webinar Training and gain insider knowledge, expert strategies, and essential skills to make the most of every real estate opportunity that comes your way!

REI Reply Features & Benefits

REI Reply is more than just a real estate CRM; it’s a full-featured marketing and automation platform designed specifically for investors. Whether you’re wholesaling, flipping, or building a rental portfolio, REI Reply consolidates all the essential tools into one streamlined system. Here's a breakdown of the platform’s most powerful features:

• Built-In SMS & Dialer Functionality: Send and receive SMS messages, make outbound calls, and manage inbound responses from one dashboard, eliminating the need for separate texting or dialer tools.
• Ringless Voicemail Campaigns: Reach motivated sellers without ringing their phones using REI Reply’s ringless voicemail system, which is perfect for follow-ups and reactivation campaigns.
• AI Assistant (REBA): The Real Estate Booking Assistant uses artificial intelligence to handle lead qualification, appointment setting, and multi-language communication with minimal manual input.
• Multi-Channel Marketing Automation: Launch campaigns via SMS, email, Facebook Messenger, voicemail, and more using pre-built or custom sequences. REI Reply is one of the most comprehensive marketing automation tools for real estate investors.
• Skip Tracing Integration: Instantly pull contact information for property owners inside the platform; no need to pay for an external skip tracing service.
• Trigger Links: Add smart, trackable links to your campaigns that automatically update lead status or trigger actions like follow-ups or notifications.
• Live Call Tracking: Monitor call outcomes and conversation flow, making it easier to train team members or optimize your sales process.
• CRM Features & Sales Pipeline: Organize and nurture your contacts using smart lists, visual pipelines, and automated follow-up. It’s a powerful CRM for real estate investors managing multiple lead types.
• Landing Pages & Website Builder: Build unlimited landing pages, funnels, and full websites using REI Reply’s drag-and-drop editor; no tech background required.
• Custom Workflows: Automate follow-ups for specific lead types like FSBOs, landowners, absentee owners, or expired listings. This makes REI Reply one of the most flexible real estate marketing platforms available.
• User-Friendly Interface: Despite its deep feature set, REI Reply’s layout is clean and intuitive. New investors can get started quickly without feeling overwhelmed.
• Mobile App Access: Available on iOS and Android, the REI Reply mobile app allows you to manage calls, texts, and leads while on the go.

Taken together, these features make REI Reply one of the most complete real estate lead generation and marketing platforms on the market. But remember, software is just a tool. Inside our Ultimate Investor Program, we teach the systems and strategies behind these tools, so you’re not just automating tasks—you’re building a real, scalable real estate business.

REI Reply Pricing

REI Reply offers a straightforward pricing model designed to accommodate real estate investors at various stages of their business. Understanding the cost structure is crucial for making an informed decision about integrating this real estate CRM into your operations.

Standard Plan

• Monthly Subscription: $99/month
• Features Included: Access to all core features, including multi-channel marketing automation, built-in SMS and dialer functionality, website builder, CRM tools, and more.
• Additional Costs: Pay-as-you-go rates for services like SMS ($0.00785 per message), ringless voicemail ($0.0182 per drop), and local phone numbers ($1/month).

This plan is ideal for individual investors or small teams seeking an all-in-one real estate marketing platform without the complexity of tiered pricing. For investors looking for a more long-term solution, REI Reply offers an annual tier for $999.

These plans are designed for investors who prefer a more hands-off approach, with lead generation and appointment setting handled by the REI Reply team.

While REI Reply provides a robust set of tools to streamline your real estate business, it's important to pair this technology with a solid understanding of deal sourcing and negotiation strategies. Our Ultimate Investor Program complements platforms like REI Reply by equipping you with the skills necessary to consistently close profitable deals.

REI Reply Pros

Here’s a quick breakdown of REI Reply’s perks:

• Features a pretty reasonable price tag considering all the features it brings to the table
• Sequential marketing tools with multiple touch points, including text, ringless voicemail, and email, allow real estate investors to not only enhance their shot at reaching their audience but also reach them through channels they prefer
• From customizable lead pipelines to automation, it has all the CRM features real estate investors need to stay on top of customer relationship management.
• Offers easy-to-set-up websites and landing pages, alleviating traditional setup costs while eliminating the learning curve typically associated with website creation
• Integrates with social media platforms like Facebook and Instagram and even key SEO marketing tools like Google My Business, significantly streamlining real estate marketing
• Now boasts AI-powered features like R.E.B.A, an AI-booking assistant so efficient that it could double up as a REI personal assistant. 
• Generates accurate, next-gen, AI-based analytics and reports promoting data-driven decisions

REI Reply Cons

While it has impressive perks, REI Reply isn’t all perfect. Here are some of the cons we discovered in several REI Reply reviews:

• You don’t get to go for a test run because the platform has no free trial
• Multiple user reviews paint a picture of bug problems, especially with the mobile app version of the platform.

How Does It Compare Against Competitors?

An REI Reply review could never be complete without comparing it to its top competitors. Check out how it performs below:

REI Reply vs PropStream

When it comes to real estate investing tools, both PropStream and REI Reply offer unique benefits tailored to the needs of real estate professionals. PropStream excels as a data-driven software, featuring an extensive database of over 155 million properties, sourced from county records, MLS listings, and private databases.

It's particularly strong in lead generation, offering over 120 filters to create targeted marketing lists, and in providing accurate real estate comps and rehab estimators for reliable property valuation.

REI Reply, on the other hand, stands out as a specialized customer relationship management (CRM) software, specifically designed for real estate investors focused on sequential marketing. It allows for efficient communication with potential leads via SMS, voice drops, and emails, significantly reducing the time spent on cold calling.

While PropStream provides the data and tools for identifying potential properties and sellers, REI Reply streamlines the follow-up and communication process, making it a vital tool for relationship management and marketing automation in real estate.

Read Also: PropStream Review: Pricing, Features, & Is It Worth It?

REI Reply vs BatchLeads

Like REI Reply, BatchLeads is also software designed to help real estate wholesalers, agents, and other individuals in real estate investing embrace automation, conversely improving lead generation and management.

It's connected to the United States Postal Service (USPS) servers, allowing users access to accurate data on potential properties. It also includes skip tracing, map search, comps, and supports SMS and direct mail marketing, and even lead lists.

Still, REI Reply does better because it’s a sequential marketing platform that allows you to create multi-touch campaigns in a heartbeat.

Read Also: Batch Leads Review: Pricing, Features, & Is It Worth It?

REI Reply vs. FreedomSoft

REI Reply and FreedomSoft are software with CRM functionalities geared toward the real estate market.

Both have CRMs that support task and calendar management, automated lead capture, built-in phone, live answer and call forwarding, and skip tracing. They also feature multi-touch marketing tools, including SMS, built-in phone and voicemail, customizable campaign templates, and easy-to-use website builders.

However, FreedomSoft stands out for having lead generation features, including access to 100+ million property records and direct mail marketing. On the other hand, REI Reply has AI-powered features such as its AI-based booking assistant.

So, which is better? Both platforms shine and outshine each other impressively, and it’s up to you to figure out which caters to your real estate needs the best.

Read Also: FreedomSoft Review: Is It Worth It?

REI Reply vs. Pipedrive

Pipedrive is a well-recognized CRM that, like REI Reply, offers an extensive range of features that automate and streamline lead management, ultimately leading to more closed deals.

For instance, like REI Reply, Pipedrive offers highly customizable pipelines, workflow automation features, and AI-powered analytics and integrates with numerous third-party applications, further enhancing process automation.

However, Pipedrive also features functions not available on REI Reply, such as the Configure, Price & Quote functionality which simplifies the process of creating real estate quotes, and Pipedrive Smart Contact Data, a function when active, scours the internet and populates relevant fields with the contact information of the prospect’s whose data you just entered.

So, which is better? Pipedrive undoubtedly has the upper hand on REI Reply. But note that Pipedrive is primarily designed for sales processes across all markets. On the other hand, REI Reply caters explicitly to the real estate industry, making it easier to adapt to your needs than Pipedrive.

Read Also: Pipedrive Real Estate Software Review: Pricing & Features

REI Reply vs. InvestorFuse

REI Reply and InvestorFuse offer quite a similar toolset. 

Both platforms support multi-touch sequential marketing campaigns thanks to their text message, email, and voicemail functions. Both platforms are also quite user-friendly and offer customizable action workflows.

Ultimately, REI Reply and InvestorFuse are similar real estate lead management tools except for their pricing systems. While REI Reply offers a single monthly subscription, InvestorFuse employs tiered subscription plans.

Read Also: InvestorFuse Review

REI Reply vs REIRail 

REIRail is an advanced SaaS platform with features like SMS marketing, website builder, skip tracing, call tracking, ringless voicemail system, and list management.

It performs pretty well and has almost similar features to REI Reply, but still doesn't top the latter's sequential and multi-touch campaigns.

REI Reply Review: Real User Feedback

Understanding real user experiences is crucial when evaluating a platform like REI Reply. Here's a summary of feedback from various users:

• Positive Experiences: Some users appreciate REI Reply's comprehensive features, particularly its multi-channel marketing capabilities. A user on BiggerPockets mentioned, "We have had REI Reply for about 3 months and it is simply AMAZING! We loved it so much, we paid for months in advance. It has changed our business." [Source]
• Mobile App Concerns: Several users have reported issues with the mobile app. One user on the App Store stated, "Needs a lot of fixing. I constantly have to reinstall the app because I stop getting notifications, and the notifications don’t properly mark themselves as read/unread." [Source]
• Customer Service Feedback: Customer support has been a point of contention for some. A reviewer noted, "Customer Service is NOT Helpful at all and Rude. I purchased the app and was not provided a Twilio account... customer service refused to help me get a REI Twilio account." [Source]
• Spam and Automation Issues: On Reddit, a user expressed frustration with automation features, stating, "Their automations sucked, texting isn't really a usable option for them since the number gets marked as spam right away." [Source]

It's important to note that experiences with REI Reply vary. While some users find it transformative for their business, others encounter challenges, particularly with the mobile app and customer support. As with any software, it's advisable to assess whether its features align with your specific needs and to consider starting with a trial period if available.

REI Reply FAQs

Still have questions about REI Reply? Below are answers to some of the most common questions investors ask before choosing this real estate CRM.

How much does REI Reply cost?

REI Reply costs $99 per month for the standard plan, with annual plans costing $999 per year, depending on your lead volume and support needs.

Can I use REI Reply for wholesaling?

Yes, REI Reply is widely used by wholesalers to automate SMS campaigns, manage seller leads, and streamline their follow-up process.

Is REI Reply good for beginners?

REI Reply is beginner-friendly with a clean interface, drag-and-drop tools, and built-in workflows that make it easy to start marketing and managing leads right away.

Does REI Reply include skip tracing?

Yes, REI Reply has integrated skip tracing capabilities that allow you to find owner contact info directly within the platform.

What kind of automation does REI Reply offer?

REI Reply offers marketing automation through SMS, ringless voicemail, email, and AI-assisted chatbots for 24/7 lead engagement and nurturing.

Can I build websites and landing pages in REI Reply?

Yes, REI Reply includes a full website and funnel builder, allowing you to create unlimited landing pages and custom sites without coding.

Does REI Reply work on mobile?

Yes, REI Reply is available on iOS and Android, making it easy to manage your business and respond to leads while you're on the go.

Is REI Reply better than other real estate CRMs?

That depends on your needs. REI Reply is ideal for investors who want a single platform with built-in automation, while others like Podio or REsimpli may offer more customization or analytics.

Do I need other tools with REI Reply?

No, REI Reply replaces many tools like dialers, texting platforms, website builders, and CRMs. But pairing it with strong strategy—like what we teach in the Ultimate Investor Program—makes it even more effective.

Final Thoughts: Is REI Reply Worth It?

After hours of dedicated research, we’ve emerged with several key observations from our REI Reply review.

Firstly, the platform significantly streamlines lead management for real estate investors. It offers customizable pipelines allowing for effortless lead segmentation, has trigger links for automating multi-touch marketing campaigns, and provides a contact and conversation function that enables investors to track and organize all of a lead’s exchanges with their business. 

Moreover, REI Reply supports lead generation through multiple avenues, including text, ringless voicemail, and easy-to-use website templates that real estate investors could leverage to set up their websites easily.

Ready to Take the Next Step in Real Estate Investing? Join our FREE live webinar and discover the proven strategies to build lasting wealth through real estate.

Whether you're just getting started or ready to scale, we'll show you how to take action today. Don't miss this opportunity to learn the insider tips and tools that have helped thousands of investors succeed! Seats are limited—Reserve Your Spot Now!

*Disclosure: Real Estate Skills is not a law firm, and the information contained here does not constitute legal advice. You should consult with an attorney before making any legal conclusions. The information presented here is educational in nature. All investments involve risks, and the past performance of an investment, industry, sector, and/or market does not guarantee future returns or results. Investors are responsible for any investment decision they make. Such decisions should be based on an evaluation of their financial situation, investment objectives, risk tolerance, and liquidity needs.